Campaign Engine
segment, test, scale sends
Segmented outreach and scheduled sends to lists—A/B tests, windows, and multi-device distribution. For inbound triggers, flows, and CRM webhooks, use the automation hub instead; this page is deliberate broadcast and lifecycle messaging.
Overview
What is the Campaign Engine?
Bulk sends, operator-grade controls.
Intent: marketers and growth teams who need a governed blast or lifecycle wave—not an HTTP trigger reacting to a cart event (that belongs in automation flows).
You pick the audience from contacts & groups, choose which linked devices participate, set windows that respect local time, and throttle sends so one number is not carrying the entire promo alone.
Example: a regional retailer schedules two waves—morning for APAC, evening for EU—each capped per device with blackout days around local holidays.
Contact segmentation
Target specific segments using tags, custom fields, or imported lists. Dynamic segments based on behavior, purchase history, or engagement.
A/B testing
Test different message variants. Compare performance and automatically select winning variants for future campaigns.
Scheduling
Schedule campaigns for optimal delivery times with timezone support. Set delivery windows to maximize engagement.
Analytics
Track delivery rates, read receipts, response rates, and engagement. Detailed analytics and reporting dashboards.
Multi-device distribution
Spread sends across multiple devices. Anti-block controls reduce risk of rate limits or restrictions.
Depth
Campaign features in detail
Each campaign feature is designed to maximise delivery speed, reduce block risk, and respect recipient preferences. Multi-device distribution spreads load. Contact groups let you target precisely. Timezone-aware scheduling ensures messages land at the right time. Vacation and blackout windows prevent sending during off-hours or holidays.
Multi-device sending
Distribute your campaign load across multiple connected devices simultaneously to maximise delivery speed and reduce per-device send rate.
Contact groups
Target a single group or combine multiple contact groups in one campaign. Mix and match lists as needed per run.
Timezone-aware scheduling
Set the exact timezone for message delivery. Contacts in different regions receive messages at the right local time.
Vacation / blackout windows
Define days and time ranges when the campaign should pause. Never disturb contacts during off-hours, holidays, or weekends.
Mimic real person
Randomise send delays, message phrasing, and typing indicators to appear as a human sender and reduce block rates.
Send pacing & rotation
Spread bursts across devices, add delays, and respect quiet hours. Nothing eliminates WhatsApp enforcement risk—this is operational hygiene to stay under the radar.
Campaign types
- •Promotional campaigns and offers
- •Product announcements and updates
- •Event invitations and reminders
- •Customer re-engagement campaigns
- •Seasonal and holiday messaging
Campaign automation
Automate workflows with triggers, conditions, and multi-step sequences. Set up automated follow-ups, drip campaigns, and personalized flows.
Automation reduces manual work and ensures consistent communication across touchpoints.
How bulk campaigns distribute
Campaigns split sends across all connected devices automatically. Instead of one number handling thousands of messages, load is spread to reduce block risk and improve delivery speed. You select which devices to use. The system sends from each device in rotation, respecting min/max delays and per-device limits.
Anti-block controls and sending behaviour: configurable delays, randomisation, and blackout windows mimic real human behaviour. Mimic typing, random delay, and human timing options make sends appear more natural.
Where this fits
Campaigns connect audience segmentation to repeatable sends. Typical flows: cart recovery and promos, transactional follow-ups. Technical entry points: Send message guide, API quickstart. Plans and API access are on pricing.
FAQ
Straight answers—same facts as our pricing and security pages.